The Transportation Security Administration (TSA) should move toward permitting private contractors to train explosive-sniffing dogs and make them available for use at government certified cargo screening facilities, the Airforwarders Association (AfA) urged a congressional panel in testimony today.

Appearing before the U.S. House of Representatives Homeland Security Subcommittee on Transportation Security, AfA board member Chris Connell urged TSA to finalize its efforts to develop a program for private companies to use their own canines, certified to TSA standards, to meet federal air cargo screening mandates. Currently, TSA permits only the use of the agencys own dogs in cargo screening, and only at on-airport facilities.

Click here to download the AfA’s written testimony.

Connell, who is President of Commodity Forwarders, Inc., a Los Angeles-based freight forwarding company specializing in perishable products, said enabling the use of private sector dogs will help broaden the security options for freight forwarders who operate off-airport Certified Cargo Screening Facilities (CCSF), which are supervised by TSA.

We are not saying that privatized canines are a magic bullet when it comes to screening cargo, but they are a potentially valuable part of this multilayer approach another important tool in the toolbox, if you will that includes a range of other technology solutions that our members can use to meet their screening requirements, he said.

Connell told the subcommittee that the AfA had just recently surveyed its members and found that fully three-quarters of the respondents about half of whom operate CCSFs said they would strongly consider using dogs provided by private companies if they were given the option to do that.

While emphasizing that the threat to the aviation industry remains high and association members are determined to do their part to ensure safety, Connell noted that time is money in our business. And right now our company believes that we could save over a million dollars a year at our LAX facility if we had access to a third party solution deploying canines. And of course our customers would highly appreciate the time savings that this solution would help us achieve.

Accordingly, we are highly interested in any solution that can help us expedite the screening process, move our perishables more quickly through the supply chain, and still provide the utmost in safety and security of what we ship. We think dogs can really help us do that, he said.

Connell also noted that use of specially trained dogs is one of several methods for screening air freight that are identified in the 9/11 Commission Recommendations Act that was passed by Congress in 2007. And he said that, given the track record of using canines in cargo screening, proceeding with a private sector option with solutions fully regulated, certified and monitored by government agencies would square with other screening approaches such as in-house x-ray and ETD, where the government relies on private sector solutions that are tested and certified.

About the Airforwarders Association

The Airforwarders Association (AfA) represents more than 360 member companies dedicated to moving cargo throughout the supply chain. The association’s members range from small businesses with fewer than 20 employees to large companies employing more than 1,000 people and business models varying from domestic to worldwide freight forwarding operations. In short, they are the travel agents for freight shipments, moving cargo in the timeliest and most cost efficient manner whether it is carried on aircraft, truck, rail or ship. For more information, visit the association’s website at http://www.airforwarders.org.

The Two Pillars of Customer-Centric Marketing

“Change the only constant in life style”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy
Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing
When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results – The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion – When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer–centric company is more than a company that offers good service

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Tips On Dog Training

Pointer On Cat Training

Several dog proprietors and also tips on dog training instructions will certainly inform you that training your canine can take weeks as well as months. Some owners believe that after a couple of training sessions that there pet will certainly understand and also instantaneously obey all commands. This is not the instance, as well as it could be a great deal more difficult than anticipated. Nevertheless, pet training can frequently be made a lot more challenging due to common errors made by proprietors. These blunders create training to take longer, and also be more difficult compared to need be.

Idea on Dog Training– It Should Be Positive:

Dog training need to be a positive encounter for you and also your dog. Do not focus on the little mistakes that he does as well as penalize him, however rather focus on the proper or good things he does and reward him for these.

These incentives can be a ‘excellent tips on dog training‘ vocal commands, a stroke or fuss constructed from him, an edible treat, or a have fun with his favored toy. If you positively award him he will wish to kindly you even more, however if you continuously nag as well as punish him he will weary, shed self-confidence and also will certainly not intend to do anything. So, good support is a lot more reliable.

Tips On Dog Training— Why Does not He Comprehend:

Folks commonly fail to remember that dogs do not comprehend every word you are stating, they are not brought into the world totally tuned to our English language! They do not have a memory that features like ours. As an tips on dog training example if you have been out and also left your dog alone, you then get back to find he has actually messed on the flooring, you will certainly do definitely no great at all by shouting at your dog or punishing him, he will not recognize, they could not attach between what you are yelling around now and their messy actions of 10 minutes past.

In order that your pet dog comprehends a rebuke it has to be done as the undesirable action is happening in order for the canine to understand. It might be discouraging that your pet could do the undesirable actions a couple of times before you capture him in the act to take care of it, you should have patience as well as persevere, do not give up and punish after the occasion since it is pointless and will be inadequate, as well as in actual fact might make issues considerably worse.

You must clearly ask on your own why your pet is doing the unfavorable habits also, as an example he might need a good walk prior to you leave him so he has been to the toilet and is a little bit sleepy and may then rest whilst you are out.

Suggestion On Pet dog Training– Do not Get Angry:

If your pet misbehaves or is not acting as you would certainly like, do not get angry with him. dogs are not dumb animals; they do not misbehave intentionally to make you furious. If you are getting aggravated with training, then it’s time to pause, and also return to that session at an additional time, it will do no good for you or your pet if you snap. He will certainly sense this as well as you will certainly not acquire the results you desire, a canine will work much better with a calm owner as opposed to an aggravated one.

However there could be specific factors that you merely can not obtain your canine to do. So, if these factors are sensible and well within your pets capacities, and also if your training techniques are appropriate but you are still not obtaining the results, you may wish to think about the assistance of an expert instructor. They will certainly manage to aid you get over training issues, as well as may encourage you on points that you could not even have actually thought about. A great instructor is a wonderful aid to somebody having training problems with their dog, as well as could be worth every cent of help as well as recommendations they supply.

These tips on dog training suggestions on dog training are points to think about when training your pet, and also remember, a well skilled cat is a pleased cat, and also is a happiness to have.

Tips On Dog Training

This video is a brief introduction into basic obedience. Obedience is the fundamental means of communication with any animal. Through obedience training your dog will learn what, when and how to do what your asking.