The Two Pillars of Customer-Centric Marketing

“Change the only constant in life style”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy
Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing
When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results – The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion – When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer–centric company is more than a company that offers good service

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Pets are often just like family members that need to learn the house rules and behave properly. All it requires is a few training tricks of the trade. Dog Trainer Basil Theofanides teaches pet owners how to effectively mat train their dog. For example, if you want your dog to go straight to its bed when it enters the house try training it to do so with food rewards. Bondi Vet covers many topics related to pet care. It provides crucial vet advice for the different health issues affecting your pets, gives tutorials on how to effectively train your pets from basic-to-advanced levels and also provides comprehensive information about specific dog breeds.

Fresh Patchmaker of the real-grass, disposable dog pottyjoins with many other dog-friendly Americans in welcoming The Weather Channels new therapy dog, Butler.

For several months, The Weather Channel has been conducting a search for a therapy dog that will bear its name, and will travel as its emissary to places struck by natural disasters. Chosen from five finalists, Butler will be an ambassador for both The Weather Channel and for the American Humane Association, which worked together in this effort.

A young shepherd mix, Butler was rescued from the Humane Society of Charlotte, North Carolina. Butler will be trained by Amy McCullough, the National Director of Animal-Assisted Therapy for the American Humane Association. McCullough says that she will train Butler at her home in Colorado, with the goal of registering him as a therapy dog in time for the storm season this spring.

Hurricane Sandy and other natural disasters have shown that therapy dogs can be a valuable aid to individuals and families who are experiencing tremendous loss. A therapy dog can be a source of comfort and hope. According to McCullough, The Weather Channel will be keeping its viewers posted on Butlers training, and will follow his service as a therapy dog. Updates will be posted on Butlers Facebook page. https://www.facebook.com/therapydogbutler

Like other fans of The Weather Channel, the Fresh Patch Company has been captivated by the stations search for a therapy dog, and was glad to see that Butler was given the important role. Our company was just one of many Weather Channel viewers who found the process engaging. Because we are a dog-focused company, we like to applaud programs and events that recognize the enormous contributions dogs make to people and to society, says a Fresh Patch spokesperson.

Though there is a general impression that reward training is the modern type of training, in reality this training method is very old. As old as ever since the dogs were there to train. Even before that people were using informal reward training methods to train wolf pups, which turned out to be modern dogs. Modern reward training gains popularity only for the past 10 to 15 years. But people were using principle of reward training for many decades. Dog trainers prefer this method to other training methods like leash and collar method. But in some cases the combination of these training methods is found to be more effective.

Training methods will vary from dog to dog. Some dogs can be easily trained by using a leash/collar method where as other dogs need a reward training method. These dogs are happy with the reward they get and listen to a trainer’s command thinking of reward. Some dogs fall between these two categories. They need the combination of both reward training as well as leash/collar training method.

Clicker training is another form of reward training. This method has become very popular among the trainers. When the dog does something good, the trainer will use a clicker to make click sound. As soon as the dog hear the click sound it knows that it will get a reward, a treat. Gradually the dog starts responding to the click sound.

Reward training is associated with food. The Dog will get reward as a food. After obeying any order from the master the dog expects food immediately. For more complex exercises this system work wonderfully. People who train the dogs for movies and television uses this reward training exclusively, which gives great results. Police and military dogs are trained by using a reward-training method. They are trained to smell and track. This is helpful in training the dog about basic behavior like obedience. Some reward training include lure in reward training method. The trainer uses the lure to get the dog in certain position according to trainers wish. Later on the dog will get in to that position whenever the dog feels like. It is a sensible thing to train the dog with out physically interfering.

Training the dog without touching is very important. Positive reinforcement is the reward dog gets after every good performance. Reward they get is a positive reinforcement. Not only food but also word like ‘good boy’ and a pat on their head will do wonders.

When training the dog for some important job like in police, detection of drugs etc. the dog need to be reliable. So these dogs need to be trained in such environments. Surrounding people and sounds should not distract the dogs. The dogs need to be social with people and other animals around. The biggest mistake the dog trainers do is to train the dogs inside the house or in the yards. There only the trainer and the dog are present. When the dog is taken out, the trainer will accompany the dog as its protector. These dogs will not be able to perform well at a situation where so many people are there in the surroundings.

Another important thing to remember is that while taking out the dog the dog should always pay attention to its trainer. The dog should be alert all the time what the trainer is doing.

This is just a little bit of information of all the information available on dog training. I hope you have learned a bit from this article though. Good luck!