A student practices the Heimlich Maneuver on a Hank Heimlich training doll. (L.E. Witcher Photography)

Cincinnati Reds fans can help the Heimlich Heroes program celebrate the 40th anniversary of the Heimlich Maneuver Reds home baseball games on June 7 and 8.

The Heimlich Heroes program teaches children ages seven and up how to perform the Heimlich Maneuver in order to save a person from choking to death.

Thoracic surgeon Dr. Henry Heimlich, 94, developed the maneuver in 1974, while he was director of surgery at Cincinnatis Jewish Hospital. The maneuver has saved countless thousands of people from choking deaths since then.

You can find us in the Fan Zone before and during the game both days. We are excited to host a table set up to inform baseball fans about the Heimlich Maneuver and the Heimlich Heroes program, said program manager Terri Huntington. We encourage fans to use the drop box which will be set up so we can hear your story. Dr. Heimlich is planning to make an appearance and well also have Hank and Heidi our specially designed training dolls on hand so visitors to the table can actually practice the maneuver and learn how to save a life. Practicing the maneuver on a doll helps people gain confidence to act if they should encounter this situation in real life.”

The June 7 and 8 Cincinnati Reds weekend is the perfect time to remind families nationwide of the importance of learning the Heimlich Maneuver and acting quickly in order to save a life. Reds third baseman Todd Frazier was recognized as a Heimlich Hero for administering the Heimlich Maneuver to a man choking on a piece of steak at a Pittsburgh restaurant two years ago.

About 5,000 people die from choking each year because those around them do not know what to do, according to the Centers for Disease Control.

Summer time is picnic time, and the chance of choking on a piece of food when talking, laughing or playing is increased, said Huntington. Hot dogs and pieces of hard candy are common choking hazards. This is the simplest first aid action proven to prevent a choking death and this teaching is critical to young and old alike. Four minutes is all you have before lack of oxygen to the brain causes permanent injury or death.

Heimlich Heroes is expanding rapidly throughout the country in school systems, national youth clubs, and other health-conscious organizations.

In the past few months alone, the program has trained more than 1,100 children ages seven through 18 in nine different states. For more information about the Heimlich Heroes program, visit the website at: http://www.heimlichheroes.com

Dr. Heimlich’s memoir, Heimlich’s Maneuvers: My Seventy Years of Lifesaving Innovation (Prometheus Books, 2014) describes how he came up with the Heimlich Maneuver and many other lifesaving innovations. It is available in bookstores and online.

Contact: Terri Huntington Email: thuntington(at)deaconess-cinti(dot)com Phone: (513) 559-2468

The Heimlich Heroes program is a Deaconess Associations, Inc. and Heimlich Institute initiative that teaches children ages seven and up how to become super heroes by learning to perform the Heimlich Maneuver correctly in order to save a life.

The Two Pillars of Customer-Centric Marketing

“Change the only constant in life style”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy
Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing
When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results – The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion – When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer–centric company is more than a company that offers good service

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Clicker training for dogs is one of the most scientific ways to bring out the best behavior in dogs. Clicker training for dogs is one of the most scientific and efficient dog behavior training as it eliminates all the problems that exist with the dog. Clicker puppy training and the behavior conditioning is really important if you want to see your dog excelling in all aspects. This method surely gives you the edge over other trainers training their dogs using different methods. The clicker training for dogs will not only enable your dog to understand all signals but will also help you to understand all the practical conditions under which certain animal reactions arises.

With the positive reinforcements and behavior motivation that arises from the clicker training your dog will be trained in a positive way. To understand the clicker training for dogs you first need to understand what a clicker is. It is a plastic toy which makes a distinctive clicking noise with the in-built metal strip. You will be able to learn about the different psychological problems that will be faced by the dog during its training and the measures required coping with them.

The basic advantages of the clicker training for dog are as follows:

An automatic development of bonding and mutual respect between the dog and the handler.

It is a sort of motivational training that is not only scientific and it does not involve any violent punishments, which for the record never helps.

Clicker puppy training is the best and it trains the dog from a very young age and firmly imprints the lessons in its mind.

The clicker training for dogs makes it stress free and happy and hence it has a healthy effect on the overall growth of the animal.

The clicker training for dogs actually encompasses a set of steps that will help your dog to understand all that is required from it. The first is that of the conditioning. Now conditioning can be distinguished into the operant conditioning and the classical conditioning. This actually includes the understanding for the dog that if it is successful in performing what was desired, it will be repaid in the way it expects. Like if you want your dog to greet you every time you return from the workplace you should understand that your dog will want to be repaid for the affection it is showing. It is not only about belly rubs or a friendly as you need to make the dog understand that you are its true companion and you will never harm it.

Positive reinforcement is another something that should be employed while training your dog. Like in the clicker training with the sound of the clicker it knows that it is being appreciated. So that is the motivational and the driving force for it to perform the work it will be doing.

The clicker training for dogs is an efficient tool so use it wisely and make yourself the proud owner of a trained dog.