The Two Pillars of Customer-Centric Marketing

“Change the only constant in life style”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy
Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing
When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results – The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion – When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer–centric company is more than a company that offers good service

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German Shepherds first started being developed in the late 19th century by a man named Max von Stephanitz. Stephanitz is still today credited as having fathered the entire German Shepherd breed. An admirer of the German sheep dog of the time, he chose to breed selectively to procure his most desired traits and weed out those that were unnecessary or undesirable. Stephanitz bred his dogs for years, creating the founding root of the German Shepherd breed and eventually become the dog we know today.

When the German Shepherd was brought over to the United States, the breeders in America changed up the bloodlines of the breed by mating it with other types of dog. It is still up for debate whether these breeders aided or damaged the development of the German Shepherd, as American breeders were working towards a show-quality dog while the original German Shepherd was intended primarily for work.

German Shepherds in the United States have coats that are on the shorter side of medium, usually brown and black, tan and black, or cream and black, but not uncommonly producing an all white or all black variety. The truly German variety of the breed has a longer coat which is occasionally (but rarely) seen in the U.S.

German Shepherds were initially developed by Stephanitz as a working breed. To this day, even with the American cross breeding, German Shepherds excel in the work force as hunters, farm dogs, service dogs, narcotics dogs, and law enforcement dogs. German Shepherds are an exceedingly agile, strong, and athletic breed, with a very malleable temperament. They can be trained to work as aggressive guard dogs or be gentle helpers on the farm.

In their native country, the breeding of German Shepherds is so meticulously monitored that a registered shepherd must have had both its sire and damn Shutzhund certified, which means that they have been evaluated for temperament and ability by professionals. Shutzhund certification pays no mind to the size, coat, or general appearance of the dog, which is vastly different from the American variety of canine judging.

The primary visible difference between true German Shepherds and American German Shepherds, besides the length of their coat, is the lack of sloped hips. True German Shepherds have hips level with their shoulders, as the original breed was intended to. American German Shepherds have a distinct slope at the back of the torso into the hips. Sloped hips are argued over by many international breed enthusiasts, being the desired trait for showmanship in America, but also leading to an earlier onset and more significant risk of hip dysplasia.

Whether you are choosing to acquire an American German Shepherd or seeking out a true German Shepherd, you must research your breeder thoroughly. Because of the popularity of this breed and its potential for strength, there are many unethical breeders out there who are trying to turn a quick profit by mating irresponsibly. With proper research, either variety of German Shepherd can provide you with a loyal worker or a loving family pet.

Train games are quickly proving to be some of the most intellectually challenging games that are out there. The reason why is because the human brain is challenged to solve a puzzle that defies simple analysis. In other words, these games require the player to construct highly elaborate train systems and to clearly think about the different engineering strategies that need to be used to make the most efficient and flexible system possible. While it is true that some of them emphasize fun and entertainment, the majority to force a person to do a little bit of critical thinking.

Many people oftentimes like spending some of their free time engaged in activities that they find enjoyable. By the same token, more and more people are placing an emphasis on games and entertainment that also provide some amount of intellectual stimulation and challenge. To that end, these games are emerging as some of the most popular types of games that enable a person to not only have a lot of fun, but also do a lot of thinking about how things should be organized. Believe it or not, it is significantly more challenging than you might otherwise think.

To the extent you have an opportunity to play some of these types of games that have become popular in recent years, you should definitely do so. Oftentimes, people make the assumption that train games are incredibly rudimentary and that they offer no real challenge or ability to have fun. The only way to overcome this type of thought pattern is to try a train game for yourself to see how you like it. Don’t worry, as much of an intellectual challenge as these genes can be, they still remain incredibly fun to play for people of virtually all ages. So should you check out some of the training games that are popular today? Without a doubt, it certainly makes sense to do so.

If you want to play Train Games for free, visit Online Train Games to play a huge collection of fun online games.

This past week in Arizona, seventeen dogs were killed at a kennel from heat distress after one dog chewed through dry wall and the electrical cord to the air conditioner. But is this really a freak accident that could not have been prevented as claimed by the business owner? The Dog Gurus, Robin Bennett and Susan Briggs will tell you this type of incident is a known risk. Professional pet care facilities invest in materials designed to safely house dogs and follow pet care safety protocols to avoid these kinds of incidents.

Understanding the environment where you leave your dog is key to safety, but you also must realize that a dogs behavior in an unfamiliar environment may differ from their behavior at home, stated Bennett. Professional pet care providers first ensure the safety of the physical environment, but more importantly train staff to observe dog behavior for signs of stress. Chewing is normally a result of stress and boredom. Extra safety precautions should be available for dogs who are anxious when they are left in a boarding facility.

So how do you recognize a safe environment and professional pet care center? Tour the facility prior to making your reservation and confirm that all areas that house dogs are constructed with dog management and safety in mind. Drywall is not an acceptable material when providing professional pet care. Those facilities that have drywall, which is common in homes, usually use material to safely cover the walls to prevent damage and injury or the dogs are property supervised to prevent chewing incidents. Electrical cords, plants and other items that can be chewed or ingested should not be accessible to dogs when left alone. Most importantly, professional pet care providers understand canine body language and behavior. They monitor all pets for signs of stress and take steps to alleviate the cause of stress so that they can keep your dog safe and healthy.

Bennett and Briggs wrote an article on Identifying Great Pet Care Centers and are in the process of creating a directory of pet care professionals that offer off-leash play services to assist the public in making good pet care choices. It is heartbreaking to hear of tragedies in professional pet care, states Bennett. Briggs added, When this type of situation happens, it is frustrating as we know it could have been prevented if the public understood what to look for in selecting quality pet care. We created our website with that goal in mind. Our directory will include members of The Dog Gurus community that are invested in ongoing education and providing excellence in pet care services they provide.

Before you make a reservation for your dog online, be sure to visit the pet center and see for yourself the environment where your dog will be kept. These types of accidents are avoidable! A home environment may seem like a happier place for your dog, but safety protocols must be your first priority in pet care selection. If you are using a home-based provider, be sure they are following those safety protocols and are a reputable, licensed business. To your dog having a professional that understands their emotions and offers activities they enjoy will make them happy. Members of The Dog Guru community provide safe and fun pet care every day.

About The Dog Gurus: Co-creators Robin Bennett and Susan Briggs have over 30 years experience as operators and consultants in the dog daycare and boarding industry. Their staff training program, Knowing Dogs, has quickly become the best off-leash dog play training program available and is based on their best selling book: Off-Leash Dog Play: A Complete Guide to Safety and Fun. They continue to create resources for the professional pet care industry with the goal of keeping all dogs safe. For more information, visit their website: http://www.TheDogGurus.com or join their Facebook page: http://www.facebook.com/TheDogGurus. Susan and Robin are available for interview at the following numbers: Susan (713) 582-8520 or Robin (571) 336-2078.

This video is a brief introduction into basic obedience. Obedience is the fundamental means of communication with any animal. Through obedience training your dog will learn what, when and how to do what your asking.

For those of you interested in using this CRM system, you should know that a SalesLogix training can and will be organized. By attending the training, you have the opportunity to discover what CRM is all about and learn how to use it inside your company, only to increase your productivity and level of efficiency.

If you have decided on the CRM training, you should know that there are different opportunities available. First of all, you can choose between onsite and online group SalesLogix training, or between onsite and online one-to-one CRM training. The last option will be to discuss matters with a trainer over the phone, asking the questions you want and refreshing your memory about this CRM software. The advantages of going through such trainings are numerous but they are certainly related to making you more aware of the concept of business productivity.

For example, by learning how to use the CRM program, you can increase the quality of the data that flows through your organization, increasing the level of accuracy. New technologies are on the rise and concepts like sales force automation are becoming essential. The SalesLogix training is trying to bring you up-to-date with new technologies, so that you know the benefits of using the sales forecasting software and also learn how to use SalesLogix in the context of your own business. Its not for nothing that the training is so well organized, presenting so much information, as these are the requirements of the present day.

As it was already mentioned, you can attend the CRM training as part of a group or as an individual, discussing things personally with a trainer. The second version is preferred by a lot of people who are interested in the SalesLogix training, as they are often too shy in order to ask the questions they want within a group. As for the training, you should know that there are two types of training offered for SalesLogix. The first is recommended to beginners, introducing them to the CRM software and presenting the way the program should be used. The second is for advanced users, people who want to discover new things about SalesLogix and perhaps understand the latest updates.

The last type offered is the refresher training, a special type of training which is organized for those who have already completed the SalesLogix training. This is just to refresh peoples memory, to make sure that the basic notions have been understood and that no uncertainties have appeared on the horizon. Regardless of the type of training that you decide to attend, it is guaranteed that you will discover lots of useful information, information that you will be able to use in the future, in order to increase the level of productivity and success in your organization. The CRM software will become a partner that you cannot work without.