Garmin/Tri tronics PRO 550

Dogs Unlimited is excited to introduce 3 new products from Garmin that are sure to light a spark in the world of hunting dog trainers and dog training enthusiasts.

The recent purchase of Tri-Tronics by Garmin has ushered in a new lineup of advanced electronic dog training collars. These three new collar designs–the PRO 550, PRO 70, and PRO Trashbreaker–are based on Tri-Tronics’ iconic Field and Pro Series systems, and use proven Tri-Tronics technology. But Garmin has added its own twist to make them an even better dog training tool than their predecessors.

A new feature that Garmin has added to this class of dog training collar is the built-in BarkLimiter, a no-bark collar built into the Dog Device collar itself. The BarkLimiter is activated by the Dog Device and features Autorise technology which automatically adjusts to the appropriate correction level to help stop unwanted barking.

Alan O. Davison, owner of Dogs Unlimited comments, “Garmin just upped the ante with its recent introduction of these three dog training collars. It’s absolutely ingenious of them to include the BarkLimiter. It’s something that our customers have been asking for. When it comes to their customers, Garmin listens.”

While similar in appearance, these electronic dog collars are actually very different in their overall functionality to the user. Below is a brief description of each collar’s features:

PRO 550 – 1 mile range, train up to 3 dogs at once, total of 21 levels of momentary and continuous corrective stimulation, vibration and tone correction, the ability to activate available accessories from the transmitter, and an LED Beacon Light on the Dog Device that can be seen up to 100 yards. PRO 70 – 1 mile range, train up to 6 dogs at once, 6 levels of continuous corrective stimulation, tone correction, and an LED Beacon Light on the Dog Device that can be seen up to 100 yards. PRO Trashbreaker – 4 mile range, train up to 9 dogs at once, 6 levels of continuous corrective stimulation, tone correction, and an LED Beacon Light on the Dog Device that can be seen up to 100 yards.

Garmin is always on the cutting edge of whatever they do, and electronic dog training collars guarantees to be no different. Proven Tri-Tronics technology and the addition of exciting new features show that Garmin is serious about taking electronic dog training collars to the next level of performance.

The Two Pillars of Customer-Centric Marketing

“Change the only constant in life style”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy
Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing
When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results – The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion – When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer–centric company is more than a company that offers good service

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