New Book “The Carpenter” Reveals Why the Simple Act of Caring is the Most Powerful Business Strategy of All

The Carpenter by Jon Gordon

Faster service, quicker procedures and improved products are some of the important strategies that businesses are looking to instill in todays fast-paced business environment. While most businesses and entrepreneurs are looking for speed and accuracy to better serve their clients and customers, many are also looking for a way to stand out among their competitors. What they may not realize is that there are some surprising, simple secret strategies that separate the best from the rest.

Drawing upon his work with countless leaders, sales people, professional and college sports teams, non-profit organizations and schools, bestselling author Jon Gordon’s new book, “The Carpenter: A Story About the Greatest Success Strategies of All” (WILEY: May 2014; Hardcover & e-book; 23.00; ISBN: 978-0-470-88854-4) shares an entertaining and enlightening story that will inspire readers to build a better life, career, and team with the greatest success strategies of all.

“The Carpenter” introduces readers to Michael, owner of a technology startup, who wakes up in the hospital with a bandage on his head and fear in his heart. The stress of building a growing business, with his wife Sarah, caused him to collapse while on a morning jog. When Michael finds out the man who saved his life is a Carpenter he visits him and quickly learns that he is more than just a Carpenter; he is also a builder of lives, careers, people, and teams.

As the Carpenter shares his wisdom, Michael attempts to save his business in the face of adversity, rejection, fear, and failure. Along the way he learns that there’s no such thing as an overnight success but there are timeless principles to help business and individuals stand out, excel, and make an impact on people and the world.

Gordon writes Caring is the greatest way to stand out in the marketplace. When you care more, youll invest more energy, effort, sweat, tears and years mastering your craft. When you care more you wont allow distractions to get in the way of your improvement, growth and progress. When you care more youll see yourself as an artist creating your masterpiece every day. When you care you will build a team that cares about each other and their customers.

Steve Jobs is a great example of someone who cared more. In Water Isaacsons biography he shares a story about Steve helping his father build a fence when he was a young boy. His father told him he must care about crafting the back of the fence as much as the front. When Steve asked why the back mattered since no one will see how it was crafted his father said, But you will know. Steve Jobs and Apple made caring one of their key strategies and it has separated them from their competition.

Through the characters and lessons of “The Carpenter,” readers will discover how to make caring a central part of their career, team and organization. Steps include:

Caring about the work you do Surrounding yourself with people who care Showing your team you care about them Building a team that cares about one another Showing your customers you care about them

Gordon states, The most successful people and companies find unique ways to show they care. Based on his work with numerous NFL, NBA and MLB teams and Fortune 500 companies such as Southwest Airlines, Publix Supermarkets and Northwestern Mutual Gordon provides compelling examples and practical action steps to make caring a success strategy for you and your organization.

About the Author Jon Gordons (Jacksonville, FL) bestselling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, and college coaches and teams, Fortune 500 companies, school districts, hospitals, and nonprofits and the proof is in the countless success stories shared by his clients. He is the author of The Wall Street Journal bestseller “The Energy Bus,” “The Positive Dog,” “The Seed,” “The No Complaining Rule,” “Training Camp,” “The Shark and the Goldfish,” “The Energy Bus for Kids” and “Soup: A Recipe to Nourish Your Team and Culture.”

For more information about the author and his other works, please visit

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