Cerebral Palsy Seeks to Raise Money for Special Needs Children
10-year-old Entrepreneur Keith Boyd with his mentor Thrive15 CEO Clay Clark
Ten-year-old Keith Boyd, CEO of Keiths Ice Cold Lemonade Stand, is teaming up with entrepreneurship education resource Thrive15 and several local businesses to make lemonade out of lemons. Boyd, who was born with nonverbal cerebral palsy and is unable to use his arms, legs or mouth, set out to raise $ 250,000 for The Little Light House, a Tulsa-based development center for children with special needs. The Little Light House gifted him with the technology that allows him to now verbally communicate. The Tobii EyeMobile is a tool that allows Boyd to communicate by using his eyes to type what he wants to say on a screen, which is then verbalized by the tool. In response to this gift, Boyd crafted a business plan to set up lemonade stands around Tulsa for the summer, the proceeds of which would benefit The Little Light House.
“My goal is to raise money for The Little Light House where I went to school until I was six. They have done so much for me; I want to give back so other kids can go to that school without paying any money,” said Keith Boyd.
Recognizing Boyds entrepreneurial spirit, local franchised Chick-fil-A Operator and Thrive15 mentor Arthur Greeno reached out to Keiths parents to ask how he could make the lemonade stands become a reality. Greeno enlisted the help of other Thrive15 mentors, who helped create a website for the lemonade stands and to secure local sponsors and media partners for the initiative. Additionally, Greeno secured donations of lemons and tea for the stands.
I knew I had to meet Keith when I heard his story, said Greeno. I was so inspired when he shared his business plan with me that he had written with his eyes. Many people dream big, but to take action is very admirable.
Thrive15 was honored to provide Keith the tools he needs to succeed in business, says Thrive15 CEO Clay Clark. Keith reminds us that it doesnt matter what your circumstances are, you can thrive if you are diligent.
Keiths Ice Cold Lemonade Stands will launch on Wednesday, June 18 at ten Tulsa area business locations and will be open every Wednesday from June 18 through August 20 between the hours of 10 a.m. to 2 p.m. For donation of any amount, guests will receive a cup of either Chick-fil-A Lemonade or Chick-fil-A Sweet Tea. For donations of $ 100 or more, guests will receive a reusable Chick-fil-A cup that they can take to any Tulsa-area Chick-fil-A restaurant through August 20 for unlimited beverage refills.
Participating sponsors of Keiths Ice Cold Lemonade Stand include: Thrive15.com, Tulsa-area Chick-fil-A restaurants, Bob Hurley Ford, Lawn America, KOKI Fox 23, The Apothecary Shoppe, The Vintage Pearl, The Journey Training, M&M Lumber Co., Sunkist, Tetley, TetleyHarris Food Group, Lamar Advertising Group, American Waste Control, Halo Branded Solutions, Domino Foods, Bryan Smith State Farm Agency, E-Z Up, Red Dog Construction and Healthy Living Games.
Keith’s Ice Cold Lemonade Stand Quick Facts:
http://www.KeithsIceColdLemonade.com For more information about Keiths Ice Cold Lemonade Stand, or to donate, visit Facebook, the website or contact Thrive15.com.
Thrive15.com Quick Facts:
Website – http://www.thrive15.com Thrive15.com provides entertaining online education for entrepreneurs taught by millionaires and everyday success stories including, NBA Hall of Fame Basketball Player, David Robinson, for Executive Vice President of Walt Disney World Resorts, Lee Cockerell, Tulsa’s own best-selling author Clifton Taulbert, founder of Regent Bank Sean Kouplen, Oklahoma’s Small Business Administration Entrepreneur of the Year, Clay Clark.
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Philadelphia Social Innovations Lab Picks Robert Wood Johnson Foundation Sponsored Fellows
The Philadelphia Social Innovations Lab announced two new cohorts for its 2014 Social Innovations Lab, to develop creative solutions to serious issues in health and health care. The program is supported by an $ 84,880 grant from the Robert Wood Johnson Foundation.
The announcement was made at the December 17 Winter Philadelphia Social Innovations Journal launch event at Public Health Management Corporation, Pennsylvanias Public Health Institute. Eleven social sector leaders from the broader Philadelphia region will participate in the Spring 2014 Social Innovations Lab at the University of Pennsylvania, Fels Institute of Government. Eleven fellows will participate in the Fall program. The fellows were nominated by regional foundations, University of Pennsylvania faculty and seasoned social and venture capital entrepreneurs.
Founded in 2012, the Social Innovations Lab provides instruction, mentoring, support and expert guidance to social entrepreneurs in developing viable cross-sector models, blending social impact and financial sustainability in addressing the most pressing problems in health, education and more.
The following 11 fellows were selected to further develop their ideas in the Spring of 2014:
Jamie Ware: The Medical-Legal Partnership Sustainability Project will equip healthcare providers to connect across the continuum of care and address social determinants of health through learning networks, to ensure aligned training and best practices. Marian Marchese: New Lease on Life USA Project will create a specialized program to provide wounded warriors suffering from PTSD with service dogs trained by inmates. Linda Samost: Sunday Suppers is an innovative food access program to improve the health and well-being of low income families. Alex Peay: Rising Sons will support individuals 18 to 30 years old to become qualified for competitive jobs through social entrepreneurship. Kristen Gavin: Gearing Up will explore the development of a “Beyond the Bars” program to retain a working partnership post-incarceration with women who are engaged in its program while incarcerated. Ginger Zielinskie: Benefits Data Trust seeks to develop a new model to utilize healthcare and social service data to increase access to public benefits and services, leading to improved health outcomes and reduced healthcare costs. John Smith: Philadelphia Engineering and Math Challenge seeks to come up with a new model to enhance the teaching and learning of problem solving and communication in our citys public schools through a series of school-based collaborative practice sessions and university-based competitive events focused on math and engineering. Charles Levesque: Immaculate Cleaning Services DePaul USA seeks to scale its year old, highly successful social enterprise both in Philadelphia and other cities in which it has programming. Maggie Eisen: Medical Legal Partnership innovation project seeks to adapt the Medical-Legal Partnership model of service delivery by connecting, aligning priorities, and unite a diverse group of community stakeholders to streamline the systems that low-income and traditionally underserved Philadelphians must navigate to meet their basic human needs and become healthier. Tinesha Banks: Public Health Worksite Wellness project through the Health Promotion Council will be developing a worksite wellness public health model by adapting its award winning patient navigation model for employees in the form of a Wellness Concierge service. Alex Epstein: Urban Creators will engage food businesses as investors in the transformation of vacant land in inner-city communities into flourishing urban farms and incubators of integrative service-learning, social innovation, and grass-roots community development.
The following 11 fellows were selected to further develop their ideas in the Fall of 2014:
Raymond John: 12+ led seeks to cultivate a college-going culture beyond 12th grade in lower income schools by building PLUS Centers within the walls of a school to serve as hubs of college, career and academic support services and staffing them with a cost-effective, qualified workforce to provide individualized guidance for every student. Sarah Rosenberg: Nursing Portal Project proposes to create two different online social/professional collaboration and networking forums for nurse practitioners (NPs) and registered nurses (RNs) to connect with their colleagues globally and have access to resources they utilize on a daily basis in their job which will improve patient outcomes and quality of care. Natalie Cramer: Welcoming Center for New Pennsylvanians seeks to develop and promote an online platform to sell healthy and local food products while the growth supporting each individual vendor through the newly formed Philadelphia Healthy Food Association. Jim MacMillan: Gun Crisis Reporting Project seeks to build a hub to help citizens understand the epidemic of homicide by gunfire in Philadelphia, to evaluate and illuminate effective interventions, and to create opportunities to participate in gun violence reduction. Ryan Kuck: Greensgrow Philadelphia Project by the Fresh Food Hub will further develop and expand a mobile farmer’s market and healthy corner store delivering fresh food items and community health resources to underserved neighborhoods. Maureen and Larry Platt: The Philadelphia Citizen non-partisan media organization seeks to provide deeply reported journalism emphasizing solutions that can move our region forward — summarized by the phrase — what happened, what it means, and what you can do about it. Barbara Doyne: 5 Start Women will further develop a program to improve the lives and secure the future for women veterans and their families, both while transitioning to civilian life and thereafter. Tatiana Garcia-Granados: Common Market proposes to further scale its mission to making the local bounty accessible to communities in the region, connecting public and private schools, hospitals, universities, grocery stores and workplaces to good food grown by the regions sustainable farmers. Neville Vakharia: Drexel University Community Arts plans to increase community arts and cultural engagement and participation in underserved neighborhoods through the development of hyperlocal communications tools. Dawn Holden: Transition to Success by Turning Points for Children will test and implement the evidenced based Transition To Success (TTS) model which approaches treating poverty as a disease.
About Philadelphia Social Innovations Journal PSIJ is the first regional publication in the U.S. dedicated to social innovators and innovations. The volunteer-leveraged Journal is published quarterly and is distributed free of charge. All content is available on the website at http://www.philasocialinnovations.org.
About the Philadelphia Social Innovations Lab The Lab nurtures social enterprise models from ideas to implementation. The Lab’s goal is to increase the chances that the strongest ideas of Social Innovators will take root, attract capital, and ultimately have a significant social impact regionally, nationally, and internationally. Selected participants from a competitive screening process and diverse sector cohorts of private, government, and nonprofit organizations will refine and test proposals, research and tap into external resources, and build the necessary infrastructure to get their idea or organization up and running.
About the University of Pennsylvania, Fels Institute of Government The Fels Institute of Government is the University of Pennsylvanias graduate program in public policy and public management. Its practical approach to public management education, its Ivy League pedigree and its relatively small size make it one of the nation’s leading boutique programs in public affairs. The Institute was founded in 1937 by Samuel Simeon Fels of the Fels Naptha Soap Company. Fels prepares its students for public leadership positions in city, state,
- Leash Training a Puppy: How to Leash Train a Puppy or Dog
Crate Training Puppies
When it comes to housebreaking, crate training puppies is probably the best method of education. Most veterinarians recommend this technique over all others. By nature, dogs enjoy having their own small, personal space. They understand how to take care of this area, which includes not soiling the floor. This is the primary reason why crate training is such a good idea when housebreaking your dogs.
In order to properly train your puppies, you must have a crate that is just the right size for them. This may mean paying a small one now and upgrading at a later date, but the size is important. You want to be sure your dog has enough room to step in, turn around, and lie down inside the crate. Having one that is too large can cause the puppy to use the restroom on one end and lay on the other, which defeats the purchasing of crate training. The location of the crate should be a quiet area, as your dog is likely to use it as a place to rest during the day and sleep at night.
The difficulty involving crate training puppies will depend on the dog. Some will love having their own place, while others will need a bit of coaxing in the beginning. Getting your dog to like his crate can involve treats if necessary. Place a treat inside the crate and command your dog to go inside. Eventually, your puppy will start to go in and look for a treat even when you have not commanded him.
Insecure puppies need a great deal of patience when crate training. You may have to begin by shutting the door and standing nearby for a few seconds, then opening it back up and presenting the dog with a treat. You can then work your way up from there. Eventually, you want to be able to shut the door with the dog inside the crate and then leave the room for several minutes without it stressing your dog out. If you have a whining dog, do not let him out while it is still making noise. Allow it to get quiet before letting him out. Also, do not make letting him out be an exciting event, or he will never want to stay inside his crate. Never use the crate as punishment if you want him to enjoy the area.
Once you have completed the crate training portion of housebreaking, you can then work on getting your dog to go out at certain times. It is important that you puppy be on a strict eating schedule if you are going to be letting him outdoors at certain times. He will learn to hold it and eliminate when he is allowed outside. Dogs can typically wait one hour for every month of their age. Therefore, a two month old dog will need to be let out every two hours to use the restroom. Do not punish your puppy for occasional accidents, especially while you are still working on getting him housebroken.
Crate training puppies is possibly the most effective way to housebreak your pet. With the crate, he will have a nice place of his own that he will not want to mess up. Therefore, he will learn not to go inside the house, and can get on a schedule of going when he is let outside.
- Animal Behavior College – Dog Training School
Change The Only Constant In Your Life Style
The Two Pillars of Customer-Centric Marketing
“Change the only constant in life style”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.
Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.
A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.
Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.
Pillar 1 – Reshape Content Creation Strategy
Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.
These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.
Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.
The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.
Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.
The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.
Pillar 2 – User-centric Marketing
When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.
This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.
Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.
The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.
A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.
Reaping Results – The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.
Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.
Conclusion – When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.
This user-centric attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.
Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer–centric company is more than a company that offers good service
How to train your German shepherd .. dog ..For any thing ..
Just as every new human member of a household must be trained to behave properly, so must dogs. Everyone in the household is better off if the dog conforms to the behaviour expected of it. That applies to the dog, too. By nature, your dog wants your approval. It wants to please you (most of the time, anyway!). But it cant do that without being taught what you expect of it. During your dogs life you may decide to teach it to perform all manner of impressive tricks and tasks. Those are optional. But the following types of training should be considered as absolutely essential for every dog owner. TOILET TRAINING If your dog spends any time indoors, toilet training is an absolute necessity for very obvious reasons! Toilet training is often a time of trial and stress for everyone involved. But be patient, use the proper training techniques, and theres sure to be a happy outcome. Start when the dog is young about 3 to 4 months of age. Any earlier, and your puppy probably wont yet have sufficient bowel and bladder control. And if you start later, the training period is likely to take much longer. When you begin the training, start by confining the puppy to a fairly restricted area a single room, the length of a tethered lead, or even a crate. As your puppy begins to learn that business is to be conducted outside, you can gradually expand the area that its allowed to roam. Here are a few tips for effective toilet training: Regular mealtimes. Keep your puppy on a regular feeding schedule during toilet training. That means no snacking between meals! If its not mealtime, food shouldnt be available to the dog. Offer frequent potty opportunities. Give your pup plenty of opportunities to take care of business outside. Go outside first thing in the morning, and then every 30 to 60 minutes throughout the day. And also take your puppy outside after it wakes from a nap or finishes a meal. Familiarity breeds comfort. Take your dog to the same spot outside every time. Your dog will recognize its scent and more readily do its business. Stay out with your dog. When you take your dog outside for a potty break, stay with it until it has taken care of business, or until it becomes obvious that it doesnt need to just yet. Dont just turn the dog out in the yard by itself. Praise success! When your doggie does its duty, praise it! Offer a treat, or something the dog really enjoys, like a walk. OBEDIENCE TRAINING Teaching your dog basic obedience is also a necessity. While an obedient dog is a pleasure to be around, the opposite is also true a disobedient dog can be a real pain! You can take your dogs training to a much higher level if you choose to, of course. But at the very minimum, your dog should learn to respond to the following basic commands: Sit. This basic command helps you to keep control of your dog no matter the situation, and is a good command to teach first. Drop. This teaches your dog to instantly drop whatever is in its mouth. (Could save your dog from harm if it ever picks up something dangerous or toxic.) Stay. Teaches your dog to remain still, calm, and in one place. Heel. Teaches your dog to stay close to you as you walk, with or without a lead. Come. Teaches your dog to immediately come to you upon your command. You should begin to teach this command to your puppy as soon as it recognizes its name. This command could potentially help you protect your puppy from harm. There are a number of dog-training methods available for teaching your dog these commands, but the Australian Veterinary Association recommends positive reinforcement as the best method. Positive reinforcement rewards wanted behaviour rather than punishing unwanted behaviour. This method of training makes learning more enjoyable for your dog, and will help to strengthen the bond between you and your pet. START WITH THE BASICS Teaching your dog the basic commands of obedience will make your household a much more pleasant place. Your dog
Fresh Patch Applauds Announcement of The Weather Channels New Therapy Dog
Fresh Patchmaker of the real-grass, disposable dog pottyjoins with many other dog-friendly Americans in welcoming The Weather Channels new therapy dog, Butler.
For several months, The Weather Channel has been conducting a search for a therapy dog that will bear its name, and will travel as its emissary to places struck by natural disasters. Chosen from five finalists, Butler will be an ambassador for both The Weather Channel and for the American Humane Association, which worked together in this effort.
A young shepherd mix, Butler was rescued from the Humane Society of Charlotte, North Carolina. Butler will be trained by Amy McCullough, the National Director of Animal-Assisted Therapy for the American Humane Association. McCullough says that she will train Butler at her home in Colorado, with the goal of registering him as a therapy dog in time for the storm season this spring.
Hurricane Sandy and other natural disasters have shown that therapy dogs can be a valuable aid to individuals and families who are experiencing tremendous loss. A therapy dog can be a source of comfort and hope. According to McCullough, The Weather Channel will be keeping its viewers posted on Butlers training, and will follow his service as a therapy dog. Updates will be posted on Butlers Facebook page. https://www.facebook.com/therapydogbutler
Like other fans of The Weather Channel, the Fresh Patch Company has been captivated by the stations search for a therapy dog, and was glad to see that Butler was given the important role. Our company was just one of many Weather Channel viewers who found the process engaging. Because we are a dog-focused company, we like to applaud programs and events that recognize the enormous contributions dogs make to people and to society, says a Fresh Patch spokesperson.