German Shepherd is a kind of breed that caused different oppinion among different peple. While some see it fierce and threatening, some others, especially who had a German Shepherd look at it much more tenderedly.

The German Shepherd is often aloof – they don’t often walk right up to a stranger but size them up, as if silently figuring whether you are worth their time. Some dogs take longer than others to warm up and create a bond, but once that bond is made is a dog that will face any threat imaginable to protect their family.

It is this loyalty and sense of duty that has made the German Shepherd a dog that willingly guided the blind, works as law enforcement, herds livestock, competes not only in shows but in dog sports, is a friend to the military and performs countless duties in homes throughout the world.

In the late 1800s cavaly officer Capt. Max Von Stephanitz sought to perfect a dog for farm work. As with many animals bred for function, what was needed locally was different than the dogs available. The breed today takes the look of a defined breed but not all are the same. A dog developed as a show dog might look very different from one developed for police work, which may have a different body type from one working on the farm.

American soldiers brought the breed to the US after being introduced to the breed in the military. The breed is still today used to assist soldiers throughout the world.

By the standard, the male should be 24-26 inches at the shoulder with females 22-24. They should be longer than they are tall, with an image of power and grace. Disqualifications from show include: cropped or dropped ears, nose not mostly black, undershot jaw, docked tail and all white dogs. There are many many dogs that are larger than the standard, or all white dogs, as well as all black dogs, that are still fully German Shepherd. For those interested in details of show conformation requirements they can be found at http://www.akc.org/breeds/german_shepherd_dog/

In early development it was felt the GSD should be above everything utility and intelligence. The breed is still today a working machine…functional in the ability to cover ground easily whether after a loose cow or an escaped criminal. They are distinctive in appearance and although known by different names are the same breed throughout the world.

The GSD is one of the breeds some pet food companies have developed special formulas for. They are also many people who feed a raw meat and bones diet. An important factor in feeding German Shepherds is food selection. Do not feed for fast growth – it does not necessarily mean a bigger adult but can mean a weaker adult. High energy food that boosts fast growth should be avoided especially in the rapid growth time of 3-8 months of age. This reduces the chances of displasia later. While selection of breeding dogs and testing hips and elbows before breeding is certainly a factor, equally is diet.

Many things vary within this breed. One GSD charges fearlessly into a conflict that includes gunfire while another trembles in a thunderstorm. Some have been guilty of biting while others would never except under extreme threat threaten a human. Some are bold in any circumstance, some are borderline fearful. Handling and breeding can make an immense difference in this breed. Additionally the breeding and genetic markers for disease can affect an otherwise suitable working dog. Genetic issues affecting the eyes, skin, heart, neurological system, digestive and skeletal systems are all possible within the breed – and most are found by testing before breeding.

It is this testing and the maintaining of healthy, tested clean lines that makes a good GSD an investment. A few health issues to watch for besides the hip and elbow displasia include thyroid disorders, skin allergies, Addisons, vonWillebrand’s disease, heart murmurs, cardiomyopathy, epilepsy, wobbler syndrome and spinal bifida can all affect the breed. Many problems show up at under 2 years old. A condition called EPI, Exocrine Pancreatic Insufficiency, is another issue that can be overlooked.

A more complete list of the health issues that can affect the breed is at http://www.awsaclub.com/healthgenetics/caninegen.htm – and remember that although it can look like they are prone to every disease known to canines, many of these can be eliminated by genetics.

Although not genetic, owners of GSD should be familiar with the danger of bloat. Like many deep chested dogs, GSD is susceptible to this critical emergency that needs immediate medical attention. This condition is fast-striking and fatal.

Do not be deterred by the list of health issues in the breed – instead, use that to choose your dog wisely. Understand that without testing you have the risk of losing a dog you’ve become attached to – and it may well be worth $ 700-800 for a dog that has a healthy genetic family rather than getting one of unknown background for $ 150 then spending thousands treating problems that are lurking unseen. For a tested, working and show type dog bred for temperament, trainability and soundness do not be shocked by prices $ 1,500 or $ 2,000 and up. Many of these come with health and soundness guarantees.

Dogs of 12-15 years are not uncommon. With a reported average litter size of eight, it’s important to choose mates wisely.

The trainability of the German Shepherd is well documented. The movie “K-9” and it’s sequels revolved around a German Shepherd, as did the infamous Rin Tin Tin. The first seeing-eye dog in 1928 was a German Shepherd. The GSD is one of the most intelligent dogs in the canine world, in one test just behind the border collie and poodle. John Kennedy, Roy Rogers and Franklin D. Roosevelt kept GSD.

Schutzhund, a competition not for the faint of heart, is but one thing the GSD excells at. This competition tests the dog’s intelligence, soundness, tracking abilities, willingness to work, courage and trainability. While photos from these competitions show dogs scaling obstacles and making spectacular leaps to latch bites onto the arm of a “suspect” it’s important to remember these dogs are highly trained. They are not vicious…they are trained to get to a suspect, restrain them and ideally get them on the ground for the safety of their handlers.

No dog, German Shepherd or otherwise, should be teased or mistreated to induce aggression. The difference between an aggressive dog and a trained K-9 is extreme. A K-9’s training is based on play – an aggressive dog is based on survival, and this difference is critical to understand. It drives an aggressive dog to unspeakable acts and reflects poorly on the many great dogs of the breed that are highly trainable.

A good dog with obedience training doesn’t need special training for protection. These operate from a position of defense of the home – and the bark of a GSD is often enough to change the minds of someone who thinks they want to do harm. The natural protection instincts of a good GSD is normally sufficient to deal with a threat.

It is no surprise that there are many heroes in this breed. Ceasar, a K-9 handled by Corporal Mark Sarna of the Shaker Heights Ohio Police Department, had a resume that included drug detection, tracking suspects as well as being a certified therapy dog and friendly with children. Griff, a K-9 with the Summit County Sheriff’s Department, and his handler Deputy Kathy Wilmot is another awarded dog and a great illustration as to the unknown these dogs and their handlers can face. Called to a domestic disturbance where the suspect was threatening to burn down the house of a girlfriend with her and her kids in it, Griff tracked the suspect through freezing rain. While he wanted to continue, the humans insisted on returning to the command unit and before long a second call came in. The suspect returned to the home and was becoming violent. A very dangerous situation evolved with the suspect assaulting the dog and handlers, attempting to kill the dog hands on despite being tazered. Griff not only never gave up but never shifted position – he put himself between the suspect and his handler, willing to lay down his life if need be. After the incident was over it was learned the suspect had commited an armed robbery just hours before, was out on bond and had a previous stint of 13 years in prison.

In the dangerous work of police and military work many German Shepherds have paid the ultimate price for their instincts and training. They serve faithfully and have confronted the worst of humanity, not only on a daily basis but also in events such as the World Trade Center and Oklahoma City bombing.

Because these are bold, intelligent and trainable dogs they must have a home that will TRAIN them. Select a good, healthy dog and put the time into training them. This doesn’t take 6-8 hours per day…it’s teaching things in small ways on a day to day basis. Left to their own devices they will be unhappy and find their own means to entertain themselves, and you probably won’t like it. A bored, untrained dog can destroy vehicles, homes and lives. Once trained then you can sit back and enjoy your beautiful, functional, intelligent and well mannered dog.

For the right home the German Shepherd is a wonderful companion and security that doesn’t fail with power outages. If yours is the right home, do your homework and find the best dog for you. They’re a wonderful breed with a big heart.

The Two Pillars of Customer-Centric Marketing

“Change the only constant in life style”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive in the harsh business world.

Google recognized the impacts of change to adapt quickly to keep pace for survival and attain market greatness. It is not surprising then that Google continues to excel with its rapid adoption of changes year by year from its search engine algorithms to SEO indexing requirements.

Customer-centric Environment

A growing emphasis is placed on adopting the best features that contribute to a dynamic user-centric search experience for users. There is a changing shift in the market towards dynamic content marketing where brands are re-structured intensely to provide valuable information for enticing potential leads to the brand and business.

Such customer-centricity demands changes in modern marketing practices which would boost the brand and business to stay ahead of the competition. Businesses today must establish two imposing pillars of customer-centric marketing to be successful in the marketplace.

Pillar 1 – Reshape Content Creation Strategy
Customer-centric marketing refers to customers’ demands and expectations which should be fulfilled satisfactorily by business marketers. The Internet offers diverse, dynamic tools such as Quora.com that permits easy access to understanding customers’ requirements and preferences.

These online tools allow marketers and business planners to identify the needs of potential leads as well as current customers quickly. Those indulging into such activities proactively over time would be deemed as market leaders in their respective industries. There would be a stirring of favorable sentiments such as respect and confidence towards marketers who are deemed innovative and bold to venture into new areas of advanced technologies in leading the way on better marketing developments.

Such proactive approach could also generate inspirational ideas and themes for interesting and new blog articles that users find relevant and fresh that connect them to the brand and company. Inbound marketing is known to be strengthened with relevant concerns being addressed effectively in the contents.

The market comprises diverse consumers who require market expertise in many areas of life where excellent and useful answers would boost the marketers’ leadership in the industry and market. This is part and parcel of adding value to the content that would be re-constructed to be rich and delightful. Hence, content is now designed and developed in a new structure that is fresh and more appealing to modern consumers.

Quality content in a customer-centric environment is associated with key focuses like storytelling narration and empathy with feasible solutions. Such approaches stir up interest and curiosity in consumers to initiate a self discovery for solutions which they could apply and benefit.

The bottom line in customer-centric marketing is to add value to consumers through quality content which they would benefit using effective marketing campaigns with the right mindset of pleasing or satisfying customers. This marketing approach focuses on the customers and not the brand or business.

Pillar 2 – User-centric Marketing
When marketers or business owners change their thought pattern and approach to be user-centric, they would design and develop marketing strategies and campaigns that would satisfy consumer needs and preferences. Businesses today must work ‘selflessly’ to satisfy consumer demands and expectations rather than their own ambitions in the market which becomes secondary.

This is the profound revelatory principle that is now established in the market for business success. The onset of the social media revolution changes branding approaches to be customer-centric where successful branding focuses on the targeted community and meeting its diverse needs and requirements using customized processes that present business brands more palatably.

Today’s form of marketing is having the tables turned on businesses as givers and not takers. When this change happens or is adopted by business brands, there would be a definite change in the marketing strategies and plans developed to win over consumers as customers who know what they want and whom they want from.

The new form of marketing happens when marketers research on changing market trends and customer demands to reward customers the way they want and not according to the whims and fancies of the business or brand. This would flood consumers with unique and fresh brand experiences that resonate in trust, confidence and reliability in the brand and company. Consumers are drawn into a special relationship that is underpinned by mystery, sensuality and intimacy.

A strong customer relation creates more business opportunities for the marketer and business owners to promote the business brand and offers. Marketing efforts become less intense with an established relationship that has trust and confidence incorporated to enjoy the best of user experience with the brand and business if proper interaction is engaged between marketer and potential leads or customers.

Reaping Results – The right application of this customer-centric marketing philosophy could bring about exciting business opportunities that would include favorable business results and outcomes. More traffic would be drawn to the website and brand awareness would be intensified with wider market recognition as more consumers are made aware of the brand presence in the market.

Word-of-mouth advertising is activated more readily from this marketing philosophy as customers are more satisfied and willing to spread the brand to their circles of contact and influence. Hence, marketers save huge amounts of money on intense advertising as satisfied customers prove to be the better alternative that is more convincing as proven by testimonies in the market. Consumers are more readily influenced with success stories from their own kind than professional business promos which are ‘white-washed’.

Conclusion – When potential customers recognize the unique and different approach the marketer is adopting in promoting their brand and business using a different mindset that caters to meeting their needs, their attitude and response would be favorable towards the marketer and brand.

This user-centric attitude changes the perspective of brand and business to put their priorities on customers who become satisfied with the favorable customer services to pledge their loyalty towards the brand and business.

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. And a customer–centric company is more than a company that offers good service

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Your pet is one in all your most precious companions. If you actually love your pet, then you ought to take your pet for Dog Training. Additionally to veterinary care, shelter and food, you want to conjointly give your dog with correct coaching in obedience. The dog training categories are essential for coaching your dog within the right behavioral patterns. There are varied forms of dog training equipment that you’ll avail of within the market.

Different forms of coaching Equipment For Dog’s

Once you’ve got set to supply your dog with dog training categories, you want to set regarding acquiring the equipment which is able to assist you to coach your dogs. There are many alternative manufactures who manufacture wonderful dog training equipment. you’ll notice it quite straightforward to seek out the proper tools for training your dog.

Full Body Bite Suits – These are alive for several years currently. they’re principally utilized by the k-9 police units all round the world. These suits are currently on the market to shoppers. you’ll notice these suites in numerous varieties of sizes and materials. Such body suits can enable you to coach your dog to attack intruders in an exceedingly manner that’s safe each for yourself and your dog.

Bite Sleeves – you’ll wear these on your arms for coaching puppies still as medium and little sized dogs a way to bite. These sleeves are typically product of a sturdy and soft material and internal support handles. These internal support handles can assist you to coach your dog terribly comfortably and conjointly over a protracted amount of your time. once you are shopping for bite sleeves, you ought to purchase those who are certified by the yank Humane Association and that go with their tips for dog training in an exceedingly humane manner.

Dog Treats – The dog treats are by so much the foremost effective dog obedience coaching equipment throughout dog training categories. Such equipment isn’t solely tried and tested however is additionally terribly price effective. you’ll notice dog treats within the market in varied completely different forms of flavors. The flavors of the dog treats, vary from exotic to plain. you’ll use the dog treats for rewarding your dog when its successful completion of a task. If you reward your dog with a dog treat, then your dog can feel motivated to perform higher. you’ll avail of dog treats in precisely regarding any pet store.

Jump Sticks And Hurdles – The jump sticks and hurdles are glorious coaching equipment when it involves coaching you dogs in numerous dog training tricks. The jump sticks and hurdles enable you to coach your pet to run through varied forms of obstacle courses and different dog training tricks. The hurdles are made up of vinyl and lightweight weight plastic materials.

Thus there are varied forms of effective dog coaching equipment that you simply will use in your dog training categories. you’ll acquire dog training provides from most departmental stores. There also are websites that sell dog coaching provides at a reduced rate.

The Transportation Security Administration (TSA) should move toward permitting private contractors to train explosive-sniffing dogs and make them available for use at government certified cargo screening facilities, the Airforwarders Association (AfA) urged a congressional panel in testimony today.

Appearing before the U.S. House of Representatives Homeland Security Subcommittee on Transportation Security, AfA board member Chris Connell urged TSA to finalize its efforts to develop a program for private companies to use their own canines, certified to TSA standards, to meet federal air cargo screening mandates. Currently, TSA permits only the use of the agencys own dogs in cargo screening, and only at on-airport facilities.

Click here to download the AfA’s written testimony.

Connell, who is President of Commodity Forwarders, Inc., a Los Angeles-based freight forwarding company specializing in perishable products, said enabling the use of private sector dogs will help broaden the security options for freight forwarders who operate off-airport Certified Cargo Screening Facilities (CCSF), which are supervised by TSA.

We are not saying that privatized canines are a magic bullet when it comes to screening cargo, but they are a potentially valuable part of this multilayer approach another important tool in the toolbox, if you will that includes a range of other technology solutions that our members can use to meet their screening requirements, he said.

Connell told the subcommittee that the AfA had just recently surveyed its members and found that fully three-quarters of the respondents about half of whom operate CCSFs said they would strongly consider using dogs provided by private companies if they were given the option to do that.

While emphasizing that the threat to the aviation industry remains high and association members are determined to do their part to ensure safety, Connell noted that time is money in our business. And right now our company believes that we could save over a million dollars a year at our LAX facility if we had access to a third party solution deploying canines. And of course our customers would highly appreciate the time savings that this solution would help us achieve.

Accordingly, we are highly interested in any solution that can help us expedite the screening process, move our perishables more quickly through the supply chain, and still provide the utmost in safety and security of what we ship. We think dogs can really help us do that, he said.

Connell also noted that use of specially trained dogs is one of several methods for screening air freight that are identified in the 9/11 Commission Recommendations Act that was passed by Congress in 2007. And he said that, given the track record of using canines in cargo screening, proceeding with a private sector option with solutions fully regulated, certified and monitored by government agencies would square with other screening approaches such as in-house x-ray and ETD, where the government relies on private sector solutions that are tested and certified.

About the Airforwarders Association

The Airforwarders Association (AfA) represents more than 360 member companies dedicated to moving cargo throughout the supply chain. The association’s members range from small businesses with fewer than 20 employees to large companies employing more than 1,000 people and business models varying from domestic to worldwide freight forwarding operations. In short, they are the travel agents for freight shipments, moving cargo in the timeliest and most cost efficient manner whether it is carried on aircraft, truck, rail or ship. For more information, visit the association’s website at http://www.airforwarders.org.

If you want to choosing your profession as dog trainer let me tell you that dog trainer doesn’t involves only training dog but it also includes training the owner how to treat with dogs and handle them efficiently. This course requires a lot of efforts and concentration because it involves understanding animal languages their emotions and attachments. Dog are very intelligent animals they learn each and every thing very fast, so that’s way it’s very important to train the right things at right time. The trainer requires both physical and mental concentration to motivate the dog to obey a particular command or follow the trained instructions.

If you love animals and care about animal life and their welfare you should definitely choose your profession as a dog obedience trainer. The training also includes knowing dog behavior, communication, conditions and many such essential topics which is very necessary while owning a dog. A professional dog trainer should also have knowledge about their health problems so that in any case if a dog is injured or is suffering from illness he can provide first aid until the animal doctor come and provide treatment. Now days dogs are also trained according to the requirements of the owner, suppose the owner is blind so the dog is trained in such a way that he can provide the owner proper directions on giving a command. This has become very famous as disable persons such as blind, deaf and handicap persons can be helped.

Training a dog isn’t a one day job, it requires patience’s while working with animals, stamina to play with the dogs and hard work to train the dog. You may be from any stream but should have some basic knowledge about animal treatment to be eligible for admission in dog training course. At last your experience holds the important path of your career, you should love dogs to get indulge in a dog training course and become a dog obedience trainer. You should also keep in mind that choosing this profession is only because you love animals and not because you want to generate high income through this stream.

I hope this article was in favor of providing all essential knowledge for choosing your career as dog trainer. If you have any questions or doubt that you need to discuss you can contact me any time, or feel free to explore our website for additional information’s.

There are a lot of ways by which people learn about things; learning by reading books, by working under someone experienced, etc. There is another way to learn of which a very few people know about, and that method is to learn by the videos specially made to explain a particular fact. There are ways by which people understand things better so that they do not forget them, like a school student reads his book while he is walking, or some read in a quiet place, some who doesnt get the facts by reading may learn fast when they listen about the thing, but the best way to learn is to experience that particular thing so that everyone could get an exact picture. We all know that learning things practically is not possible in all the cases, so, there are some firms who have come up with an idea of making people learn by showing them the illustrative videos for anything.

These companies provide training for various purposes for example the negotiation skills training, or the management skills, communication skills, customer service skills, the assessment tools etc. several of the important topics are covered by these firms in order to ensure that their clients get everything they need! These firms makes most of their videos with the real life things, say for example if we take the ken blanchard training in this video, ken Blanchard has used the killer whales to show how to be more productive and how to achieve greater results and also to create such a working environment where everyone would like to work. Well, surely the killer whales have no relationship with creating a happier and highly productive working environment, but these videos proves that there is logic in everything and we can learn from everything. But it is just that we cannot understand until someone tells us. There is a great deal that we can learn from these videos.

We might or might not get these videos in our local market, but if we want to watch those videos than we can buy them on the internet. Most of these firms have their own websites so that they can reach customers from any part of the world. One only needs to search for the appropriate firm and then they can buy their videos online. It is believed that the best way to learn is through experience, but this cannot be possible in every case, so these videos will surely give a virtual experience so that we will learn well.